About us

OUR STORY 

THE MASAKALI CLOSET 

Made to Order Premium Ethnic Wear

“ALYSSUM” a world that indicates to flower beauty and simplifies complicated Women apparel shopping!
Label Alyssum was started when our owner- a woman came an idea to give some style to our die arts and our artisans work from different era of india to showcase at one place in some stylish and contemporary way. 
She saw We (women)  always a bit nervous and confused when it comes to ethnic shopping to glam up your wardrobe with contemporary style of wears.
Put those days aside, Alyssum has your back! We, one of the leading Women apparel businesses in the market, have made apparel shopping so much fun and exciting, in different way with shade of colours and choices of prints and embroidery that will absolutely blow your mind ooohh yes I’m looking for this! something different Why same.....
 Talk about new trends going in market and we got them all here in our artisian work! You don’t ever have to go anywhere else 
Our outfits are made in wide range of age old craft, dying arts of india in block prints, handloom fabrics, different type of embroideries like zardozi etc, lucknowi and Kalamkari artwork and Hand-painted in Modern way of wear.
Label ALYSSUM has followed three lines of carefully curated collections that appeal to every mood and occasion by all age of people like churidar /palazzo Suit, Anarkali for Casual, ceremonies and festive which is high on styles, explore Indian culture in modern way without adding weight on your wallet!
“ALYSSUM” women ethnic wear store for Indian outfits for casual, ceremonies and festive wear. We are in ethnic range of little diva's also (Made to Order). and shop takes you to the right kind of sunshine you need to slay in casuals, festive and ceremonies.

 WELCOME TO YOUR LITTLE HEAVEN

LABEL ALYSSUM
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